‘Pop it forward!’
A few weeks ago a twitter friend asked me for my home address out of the blue, this seemed a bit strange but as it was someone I actually knew, I give it to her and promptly forgot about it.
Imagine my surprise a week or so later when the ‘Man in Brown‘ knocked on my door and produced a rectangular package in a plain brown wrapper. I hadn’t been expecting anything that day so I was a bit perplexed until I opened it up and found it was from Pop Chips.
Inside was information on the product, a HAND WRITTEN card indicating my friend Michelle Donati thought I might enjoy the gift and six bags of said chips!
I’d seen Pop Chips before but hadn’t had them and thought this was a great way to create excitement and get people to try the product. Popchips are all natural, not fried or baked. They are made by adding ‘a little heat and pressure’ until a chip pops into being, seasoned, packaged and sent out into the snackiverse.
I loved that none of the chips in any of the bags I opened were broken as this is a huge pet peeve of mine. I thought the chips had great crunch, good flavor and cool (if difficult to open) packaging.
I personally prefer the texture of thick cut kettle style chips from companies like Poore Brothers but I can’t think of a better way to reach out to potential new customers and create good will than Pop Chips ‘Pop it forward’ campaign. (Whomever came up with this promotion deserves a raise!) If the ‘Man in Brown’ comes knocking at your door unexpectedly, you might just find that you’ve been Popped!